Nuvedic: Bridging Ancient Wisdom with Modern Science

Nuvedic was born from a deeply personal journey rooted in family, healing, and the pursuit of natural wellness. When health challenges arose within the Bajaj family, Rakesh Bajaj drew on his decades of pharmaceutical expertise to craft natural formulations that went beyond conventional medicine. His pain relief oils and supplements, created with nature’s most powerful ingredients, proved so effective that what began as remedies for loved ones soon evolved into something much larger.

Ankita Bajaj recognised the gap in the market for an alternative form of therapy and having witnessed the efficacy of her father-in law’s formulation firsthand, she spearheaded the business to grow it into what it is today.

And thus, began the genesis of Nuvedic.

Inspired by this impact, Nuvedic set out to bridge the gap between ancient Indian wisdom and modern science. Although botanicals such as Hemp and CBD have long been celebrated in Ayurveda and holistic healing, they remain underutilized in India despite global recognition of their benefits. Nuvedic’s mission is to bring these powerful ingredients into safe, effective, and high-quality wellness solutions that people can trust.

Safety, purity, and efficacy are at the heart of every Nuvedic product. Each formulation is Ayush-certified, rigorously lab-tested, and developed using premium natural ingredients. This ensures authenticity while meeting global standards of quality and care.

A key pillar of Nuvedic’s growth has been industry veteran Parimal Shah, whose expertise in pharmaceutical manufacturing and regulatory frameworks has helped establish robust processes and uncompromising standards.

Today, Nuvedic stands as more than just a wellness brand. It is a movement to redefine holistic healing—rooted in tradition, backed by science, and driven by a commitment to empower people everywhere with natural solutions for modern living.